What this page is for
Use this guide to understand what information Searcle needs from you to start in the right direction and adapt over time.
You don’t need SEO expertise. You do need clarity about your business.
What you provide
You provide direction, not execution.
Specifically:
Priority topics and context (what matters now and why)
Long-term brand vision (how you want to be perceived)
Ideal customer profiles (who the content is for)
These inputs guide every downstream decision.
When this happens
During onboarding to set the initial direction
Ongoing, whenever priorities or positioning change
This is not a one-time decision.
Where this input lives
Inputs are shared directly with the Searcle team during onboarding or planning cycles (for example, guided intake, shared documents, or working sessions).
You are not filling out keyword spreadsheets or briefs.
How to know this is working
You’re in a good state when:
Early topics reflect your priorities
Content sounds aligned, even if wording evolves
Direction feels right without micromanagement