Automatic maintenance
Searcle:
Refreshes structure and clarity
Adapts to changing search behavior
Expands coverage as opportunities evolve
These updates do not change business facts.
When you should update content
You should edit content when:
Facts become outdated
Messaging no longer reflects reality
Claims would be misleading if left unchanged
If you’d correct it in a sales conversation, correct it in content.
How to know accuracy is healthy
You’re in a good state when:
Published pages reflect current facts
New content aligns with current direction
You’re not seeing contradictions live
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Need to correct or update something that’s live?